USPS restructures major functions

In a dramatic realignment of several of its core functions, the Postal Service moved to position the organization to capitalize on new competitive opportunities and significantly enhance the vision of its customer outreach.
The realignment creates two new strategic focal points, the first grouping all major shipping and mailing products in one division, and the other, representing the voice of the customer, giving priority to the interests of business and individual mailers. The realignment also consolidates all Intelligent Mail Barcode activities under the chief operating officer to focus on execution in the year ahead.
A law enacted in the closing days of 2006 (the Postal Accountability and Enhancement Act of 2006) streamlined the way the Postal Service sets prices and added certain flexibilities in the pricing of its shipping (package) services enabling it to become more competitive with private shipping companies.
With the changes, Potter today announced the following senior executive appointments:
• A corporate leader with more than 30 years of private sector experience, Robert F. Bernstock, has been brought on to be President of the newly created Shipping and Mailing Services Division. He will serve as Division President. Reporting to him will be a newly created position, Senior Vice President of Mailing Services, as well as the current Vice Presidents of Expedited Shipping, Ground Shipping and Sales.
• Supporting Bernstock will be a new senior Vice President for mailing services, David Shoenfeld, who formerly served as senior Vice President of Worldwide Marketing for Federal Express.
• Stephen Kearney, a current officer, will lead Customer Relations as a senior Vice President. This group will centralize the key consumer and business customer relationships, external and internal communications, as well as integrating pricing into a single unit.

In a dramatic realignment of several of its core functions, the Postal Service moved to position the organization to capitalize on new competitive opportunities and significantly enhance the vision of its customer outreach.
The realignment creates two new strategic focal points, the first grouping all major shipping and mailing products in one division, and the other, representing the voice of the customer, giving priority to the interests of business and individual mailers. The realignment also consolidates all Intelligent Mail Barcode activities under the chief operating officer to focus on execution in the year ahead.
A law enacted in the closing days of 2006 (the Postal Accountability and Enhancement Act of 2006) streamlined the way the Postal Service sets prices and added certain flexibilities in the pricing of its shipping (package) services enabling it to become more competitive with private shipping companies.
With the changes, Potter today announced the following senior executive appointments:
• A corporate leader with more than 30 years of private sector experience, Robert F. Bernstock, has been brought on to be president of the newly created Shipping and Mailing Services Division. He will serve as division president. Reporting to him will be a newly created position, Senior Vice President of Mailing Services, as well as the current vice presidents of Expedited Shipping, Ground Shipping and Sales.
• Supporting Bernstock will be a new senior vice president for mailing services, David Shoenfeld, who formerly served as senior vice president of Worldwide Marketing for Federal Express.
• Stephen Kearney, a current officer, will lead Customer Relations as a senior vice president. This group will centralize the key consumer and business customer relationships, external and internal communications, as well as integrating pricing into a single unit.
Bernstock will lead joins product management, product development and commercial sales into the new Shipping and Mailing Services Division, responsible for more than USD 70 billion of annual Postal revenue.
A 28-year veteran of the Postal Service, Kearney served most recently as vice president, Pricing and Classification. In that position, Kearney worked with the Postal Regulatory Commission, industry groups and customers to transform pricing from primarily cost-based to market driven.