Hongkong Post launches new "iMailR service"

With the Internet creating new opportunities for cross-border trading, Hongkong Post has introduced the “Bulk Registered Air Mail service” (BRAM) since August 2005 to support the development of e-commerce. In response to market demand for efficient communications arising from booming online trade, a new “service” will be fully launched on July 14, 2008, to facilitate customs pre-declaration while providing customers with a fast, reliable and simplified way to make bulk postings.

Two value-added options – a supplementary insurance service and an online credit card payment facility – will also be introduced. The “service” will replace the BRAM service that will cease on the same day.

The new “service” helps online sellers streamline the preparation of bulk postings that require a signature on receipt of delivery. In the past, address labels had to be printed on envelopes with preprinted Hongkong Post permit insignia, with customs clearance forms and air mail labels affixed to each item. Under the new “service”, all these procedures are automated to shorten the time for mail preparation. With the aid of the Online Mailing Tool, all the required information can be printed on an all-in-one label for affixing to individual items.

With the Internet creating new opportunities for cross-border trading, Hongkong Post has introduced the “Bulk Registered Air Mail service” (BRAM) since August 2005 to support the development of e-commerce. In response to market demand for efficient communications arising from booming online trade, a new “service” will be fully launched on July 14, 2008, to facilitate customs pre-declaration while providing customers with a fast, reliable and simplified way to make bulk postings.

Two value-added options – a supplementary insurance service and an online credit card payment facility – will also be introduced. The “service” will replace the BRAM service that will cease on the same day.

The new “service” helps online sellers streamline the preparation of bulk postings that require a signature on receipt of delivery. In the past, address labels had to be printed on envelopes with preprinted Hongkong Post permit insignia, with customs clearance forms and air mail labels affixed to each item. Under the new “service”, all these procedures are automated to shorten the time for mail preparation. With the aid of the Online Mailing Tool, all the required information can be printed on an all-in-one label for affixing to individual items.

The new “service” also has a website to provide one-stop solutions to online sellers. They can familiarise themselves with the new service by following the step-by-step instructions and also obtain up-to-date, useful information, such as on postal restrictions and enhanced mail tracking facilities for major destinations.

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