Royal Mail and Vialuna launch dialogue mail

Royal Mail, in partnership with dialog marketing company Vialuna, has launched Dialogue Mail, a customer relationship management solution combining traditional direct mail with digital media.

Royal Mail said that it now offers an integrated solution that will enable brands to have more in-depth and engaging conversations with prospects or existing customers. Dialogue Mail capitalizes on the power of direct mail to drive customers online.

Dialogue Mail is the latest concept in a series of direct mail solutions from Royal Mail designed to help businesses win customers, build loyalty and enhance their brand through the post. The CRM-focused proposition complements Personalized Integrated Media and Sensory Mail, both launched in 2007, to make direct communications more engaging.

Antony Miller, head of media development at Royal Mail, said: “Royal Mail is determined to continue to be innovative in developing new solutions that help businesses make the most of their direct mail campaigns and forge strong, one-to-one relationships with their customers.”