Rapp appoints Bradshaw as MD of data division

Rapp has poached Royal Mail’s Head of Data Strategy Colin Bradshaw to become Managing Director of its data division.

Rapp has poached Royal Mail’s Head of Data Strategy Colin Bradshaw to become Managing Director of its data division.

Bradshaw will take up the role within the data division -formerly called Identex – in January. He will work closely with Rapp’s Chief Executive Global Data Solutions, Thomas Funk.

At Royal Mail Bradshaw’s role encompassed strategic leadership of the company’s data strategy, spearheading the development of new data tools and leadership of Royal Mail’s intelligent mail programme.

Bradshaw has spent ten years at Royal Mail in a variety of roles including Head of International Products and Marketing Director for the company’s top 1000 businesses. Before joinng Royal Mail Bradshaw worked as Senior Marketing manager at Lloyds TSB.