Royal Mail rewards ‘green’ companies
Royal Mail is preparing to launch a new bulk mail service that offers lower prices for direct mail that meets new environmental standards.
Royal Mail is preparing to launch a new bulk mail service that offers lower prices for direct mail that meets new environmental standards.
The Sustainable Mail will be available to companies from April that meet criteria based on three key environmental needs; improved sustainability, minimised waste and increased recyclability.
The service will be consistent with the forthcoming BSI standard, PAS 2020, for Environmental Performance for Direct Marketing. The standard will launch later in January with the backing of Royal Mail, the Direct Marketing Association, Acxiom and ISBA.
The criteria to qualify for Sustainable Mail at the entry level will include, the use of recycled or virgin fibre sourced from a Defra approved forest certification scheme in all paper products. The adoption of good data practices such as the development and maintenance of an internal suppression file as well as the checking of customer and prospects against the Mailing Preference Service. The recyclability of all paper elements of the mailing, including window and padded envelopes. It will also include a statement or logo, such as Recycle Now, on the outside of the mailing to encourage recycling of the item.
