Deliver us from £2m Post Office Con trick – letter to Sun
THE Post Office is spending Pounds 2million changing its name to
Consignia after a year-long market research exercise.
Chairman Neville Bain says it will help promote the Post Office
abroad and win new business.
The huge bill includes a Pounds 500,000 fee to the “rebranding” firm
who came up with the new name -chosen apparently because the public liked
it.
However it is clear that Sun readers do NOT like it.
WHAT is this passion for rebranding? How can it possibly be worth
half a million for a few marketing executives to sit around a table and
come up with a vaguely relevant name?
The Post Office IS the office where you post letters -dreaming up the
name Consignia is a pretentious and pointless waste of time.
Those 12 months would have been better spent improving their service.
SARAH COX, Preston, Lancs TO spend Pounds 500,000 to change the Post
Office to Consignia is money wasted. For 350 years Joe Public knew what
the Post Office stood for and remembered its signal box red attire.
Now we are to digest a foreign word. I vote to consign Consignia to
history. Change is not needed here.
JOHN P GALLAGHER, Glasgow
(C) The Sun, 2001
THE SUN, 15th January 2001
