TNT Post launches first 3D effect direct mail

TNT Post is launching what it claims to be the first true 3D effect direct mail product in the UK, called 3-DM. TNT Post is launching what it claims to be the first true 3D effect direct mail product in the UK, called 3-DM.

The 3D card, which is designed and customised by the sender, aims to offer a new way of communicating marketing messages to customers by provoking immediate impact on the viewer.

The dimensional effects of 3-DM can be viewed from any angle without tilting the product and are designed to produce a realistic impression of floating elements within the card.

TNT Post said that its 3-DM product is based on a new printing technique, which creates the illusion of depth and cannot be achieved by any other method at present in the UK.

Senders supply their design to TNT Post, which then works with the organisation to perfect the layout and produce a sample mailer, ready for issue within three weeks.

The mailing can be produced in A6 or A5 format, which can either be enclosed in an envelope or sent as postcard.

Nick Wells, chief executive of TNT Post UK, said: “Direct mail is an excellent channel for achieving one to one communication with customers and more emotional intensity than any other medium.

“However, in a busy market businesses are always looking for new ideas to gain cut-through. Our 3-DM product was specifically designed to give our customers more choice in DM design and a unique creativity that catches the eye and gets people talking.”

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