UPS to deliver for 2012 Olympics
UPS has signed on as an in-kind sponsor of the 2012 London Olympics, providing shipping and logistics services in return for promotional exposure in the UK, reports Atlanta Journal-Constitution. The article continues:
UPS had much the same role at the 2008 Beijing Olympics, where the company helped get into place everything from television broadcast equipment to the drums used in the opening ceremonies.
An in-kind sponsorship means UPS will pay largely through services provided, rather than cash. But it will only be able to use the Olympic rings on business cards and advertising within the UK.
