UPS choose Ogilvy
UPS ended its six-month search for a new global advertising firm, picking Ogilvy to handles global advertising, relationship marketing and digital activities, report Biz Journals. The article continues:
UPS said Ogilvy’s sister agency Maxus will oversee media placements.
UPS lauded Ogilvy’s “ability to execute across communication channels around the world, strong business-to-business brand experience and an ability to drive business results.”
“This process provided UPS the opportunity to work with some truly outstanding agencies,” said Christine Owens, senior vice president, communications and brand management, in a statement.
