Böwe Bell + Howell announces two new patent applications
New patent-pending technologies will provide mailers even greater cost savings and productivity improvements. Böwe Bell + Howell has filed two new patent applications supporting the BBH MAILStream Inveloper, an innovative finishing system that produces improvements in throughput and efficiency while delivering significant reductions in production costs, waste and environmental impact. The system enables dynamic creation of personalised mailpieces in all standard formats and delivers high-impact messaging.
The two new patent applications are for material designs and mailing applications that provide BBH MAILStream Inveloper users with even more options for managing customer communications.
The first patent application is for a new hybrid media format that provides the recipient with a high-level summary of account activity and information for accessing account details at a secure, hosted Web site. In this application, physical pages of account details are eliminated from the mailpiece, reducing postage costs, handling and waste, and providing the recipient with the ability to leverage print, electronic or both media options.
The second patent application supports documents where the business reply envelope is needed for submitting payment or a response form. The patent-pending material design incorporates unique folds and perforations that reduce paper usage by as much as 40 percent while enabling the application of targeted marketing messages.
