USPS’ Day says Intelligent Mail “a success”

With more than 7bn pieces of mail processed and $2bn in revenue generated for the USPS, the Intelligent Mail Full Service programme has been a success story for business mailers, too, says Thomas Day, senior vice president, Intelligent Mail and Address Quality. According to Day: “Early adopters of Intelligent Mail Full Service have one thing in common: They worked closely with all stakeholders in their mail supply chains and developed Full Service project plans.”

To date, there are 300 business mailers participating in Intelligent Mail Full Service. According to Day, one reason is because Intelligent Mail Full Service provides mailers with “start-the-clock” information, electronic data that lets mailers know when their mailings enter the Postal Service network. Free address correction service (ACS) information is another reason.

“The publishing industry is a big fan of free ACS,” says Pritha Mehra, vice president, Business Mail Entry and Payment Technologies. “Many of them are on target to save millions of dollars a year. Considering the savings from free ACS as well as the postage discount for participating in Full Service, the return on investment can be very high.”