MetaPack scores deal with Liverpool FC
Liverpool Football Club is working with MetaPack to despatch the club’s new replica strip to fans. The club went live with MetaPack two weeks before the pre-order launch of their new kit, this being a strategic decision to streamline their operation in anticipation of the surge of orders.
Chris Jennions, Internet sales manager at Liverpool FC said: “The introduction of MetaPack into our fulfilment process has helped us to increase the volume of orders we can despatch on a daily basis. The manual despatch process we previously employed had always limited our productivity during key trading. During our recent home kit launch MetaPack enabled us to despatch a record volume of orders with relative ease.”
The kit has been available for pre-order online weeks before its launch date on 6 May, with the promise to fans that they will receive it on that date.
Jennions explained “during a kit launch the online business is pre-order driven and we have been taking pre-orders for the past 6 weeks. If you pre-order the kit it is guaranteed to land on the 6 May (all countries), therefore 97% of our orders have already been processed through MetaPack and are now being phased into the DHL network dependant on transit time.”
In this way MetaPack automatically allocates each consignment to the most efficient DHL service so that each customer receives their order by the 6 May without paying a premium or flooding the system.
