Mailing-house partnership signs up 100th member

The Strategic Mailing Partnership, a joint initiative between Royal Mail and the UK mailing house industry, has surpassed the landmark of 100 members in just three months since it launched. The partnership was set up in January to drive developments and shape the future of the mailing house industry. Following a busy first quarter of activity, the partnership is pleased to reveal that 112 mailing houses have now joined the body.

Chaired by direct marketing industry stalwart and former Postwatch vice-chair Judith Donovan CBE, the new organisation reflects Royal Mail’s desire to work more closely with mailing houses and help develop products and services, drive forward modernisation and tackle issues affecting the industry.

The Strategic Mailing Partnership is steered by a board featuring 12 executives from a cross-section of mailing houses working alongside Judith Donovan CBE, as well as three Royal Mail representatives.

Judith Donovan CBE said: “Mailing houses can be considered the unsung heroes of the direct mail industry because their efforts and expertise are often overlooked. The partnership was set up to bring the views and concerns of mailing houses to the fore, and the need for a collective industry voice is clearly desired. We aim to make the spring conference the centrepiece of activity to continue to raise the profile of members.”