Missing child partnership reaches 25th year
A USPS partnership to reunite missing children is celebrating 25 years of aid. Valassis, the National Center for Missing & Exploited Children (NCMEC) and USPS have been working to reunite missing children with their families through the “Have You Seen Me?” programme and the power of the US mail since 1985.
As a direct result of leads generated by this programme, 149 children have been safely returned to their families. Photos are one of the most effective tools to help recover a missing child because they empower the American public to join the search.
“Each year in America, an estimated 800,000 children are reported missing, more than 2,000 each day,” said NCMEC president Ernie Allen. “Our greatest priority as a society is to protect the innocence of our children and to never stop looking for those who are missing.”
This need is the main reason a special RedPlum mailer was created by Valassis and will be delivered to more than 44m homes this week.
“We don’t just deliver the mail, we deliver hope,” said postmaster general John E. Potter. “The men and women of the Postal Service provide 500,000 extra pairs of eyes, always open, always watchful, always hopeful that we’ll play a small part in reuniting families.”
