Swiss Post continues innovation drive
Swiss Post has announced that it is expanding its hybrid mail services. Furthermore, it is launching new services that can be used via a mobile phone.
People can call up information while on the move, read the mail delivered to their homes via the Swiss Post Box electronic mailbox and handle payments and account queries via PostFinance Mobile.
By creating the product house «eSolutions» in its Swiss Post Solutions unit and offering innovative products for both business and private customers, Swiss Post is turning into a hybrid service provider.
With online services for private and business customers and the digitisation of documents and their integration into electronic business processes, Swiss Post has been well positioned on the market for innovative services for years.
Swiss Post is pursuing a systematic innovation strategy which, in addition to expanding its central function as a hub between the physical and digital worlds, now also makes it possible to develop offers that can be used via modern mobile devices.
The first «Apps» will soon become available, starting with the new Smartphone application from Swiss Post. The new Swiss Post App is useful for meeting information needs in particular and will complement the internet portal.
Users will appreciate the Swiss Post location search, price inquiries and the consignment tracking function as important components of the Swiss Post App. It is now possible to find out where the nearest post office is or until when the nearest express counter will remain open – conveniently from a mobile phone. It is also possible to obtain an answer about whether a parcel is already on its way and where the PickPost point for collection is located. Both applications use a clear navigation, efficient search filter and are based on a card which takes the user’s location into account, if requested. The app also provides information about the most important prices for mailing letters and parcels.
The Swiss Post App was developed for iPhones, iPads and android mobile phones and will also be available for operating systems such as Symbian and Windows Mobile 7 by the end of 2010.
