Royal Mail begins second DM Sale
Royal Mail has announced its second DM Sale to encourage advertisers to try new direct mail tactics to boost the performance of their marketing campaigns. The 20% discount, available on new or additional mail volumes throughout March and April 2011, follows the success of Royal Mail’s first-ever DM Sale earlier this year.
And new for the 2011 DM Sale is the opportunity for marketers to receive a discount when they try even more creative campaigns in a larger size or with samples.
Mark Thomson, media director at Royal Mail, said: “Direct mail is back, pure and simple. It has regained its position as the consumer’s favourite direct marketing channel because people love to receive well targeted, well crafted advertising mail.
“And for the advertiser, direct mail’s ROI is performing better and better and the discounts in this sale will help them to benefit from its increasing power even further.”
He added: “Direct mail works well by itself but it is also a fantastic partner for other media, improving the performance of TV, press, outdoor and digital campaigns.
“This sale will allow us to help advertisers and agencies to try new tactics and reach a wider audience than they would ordinarily target.”
The DM Sale offer provides a 20%b discount on new or additional Mailsort 3 or Sustainable Mail 3 Letter and Large Letter format items.
