Swiss Post maps out future strategy

The Board of Directors of Swiss Post has approved the company’s new corporate strategy. It is derived from the Federal Council’s strategic objectives for 2010-2013. In the next three years, Swiss Post will focus even more heavily on four areas of activity: communications, logistics, retail finance and public passenger transport.

Swiss Post intends to consolidate its leading position in Switzerland in these four markets. Its strategy abroad provides for gradual, risk-aware growth. This will safeguard the business in Switzerland, the company said.

According to the operator, Swiss Post is to offer its customers first-rate services at fair market prices, and also to provide a high-quality basic service and continue to be an attractive, socially responsible employer in the future.

A statement said: “Swiss Post intends to consolidate its leading market position in Switzerland in these markets and achieve industry-standard returns for each of them. To defend the Swiss market against international competition, Swiss Post operates abroad in a risk-aware manner by focusing its activities mainly on the needs of Swiss customers abroad and providing them with access to the global network.

“With a low financial commitment, Swiss Post will endeavour to increase revenue gradually to a level in the tens of millions over the next three years, equivalent to approximately 15% of anticipated total turnover.

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