FedEx recognized for e-Business and Web-site excellence
For the second consecutive year FedEx has won the Best Transportation Web Site award in the Web Marketing Association’s 2001 WebAwards, in addition to winning Best Portal Web Site and Standard of Excellence honors. Also, eWeek ranks FedEx No. 2 in its annual list of leading e-business innovators, just behind General Electric, in its recently published FastTrack 500. (11/27/2001)
“This top-tier recognition strongly reaffirms the ease, convenience and value FedEx e-services provide to global customers,” said Laurie A. Tucker, senior vice president of Global Product Marketing at FedEx. “FedEx leads the industry in developing valuable interactive services that help customers access, manage and secure transportation services. We are proud of the team of professionals that continues to develop the innovative technologies that enhance the customer experience on fedex.com.”
There are about 2.2 million unique visitors to fedex.com each month.
The Best Transportation Web Site award from the Web Marketing Association honors fedex.com as the top site in the industry in head-to-head competition against other transportation companies.
My FedEx.com allows customers to customize their fedex.com home page to make FedEx transactions, such as tracking the status of a package, faster and easier. My FedEx.com has about 210,000 registered users.
Judges for this year’s WebAwards noted FedEx industry leadership in “interactive development’” and pointed out that My FedEx.com “continues that trend.”
WebAwards’ Standard of Excellence award for FedEx Global Trade Manager in the international Web site category marks the second year in a row that FedEx has been recognized for this free service on fedex.com. FedEx Global Trade Manager helps small and medium-size businesses navigate the world of international commerce by allowing shippers to identify and prepare appropriate import/export forms.
The Web Marketing Association’s WebAwards is an annual competition that is designed to judge corporate Web sites against an Internet standard and peer sites within respective industries. The awards recognize individual and team achievement of Web professionals who create and maintain outstanding corporate Web sites. More than 800 sites were judged in this year’s competition.
FedEx has received several prestigious industry awards during the last several years for Web site speed, content, ease-of-use and overall functionality for users. Keynote, an Internet Performance Authority, says fedex.com is consistently one of the world’s fastest Web sites.
In selecting FedEx as one of the top two e-business innovators, eWeek points to FedEx industry leadership in extending its online management tools to business customers.
“The company has rolled out a series of customer-facing, online and wireless applications that analysts say are integral to FedEx customers involved in e-business; aggressively pushed large customers onto the Internet; and continued to deploy cutting-edge technologies,’” eWeek says.
According to eWeek, “FedEx appears to be ahead of the competition in pushing such business-to-business innovation.”
Eye for Transport
