From postal operator to media owner

Makes the case for Direct Mail /Open here Mark_Thomson_Royal_Mail

•Who holds the budget for our medium •Mail is considered alongside other media •It’s a possible answer to a marketing problem and… •>30% of transactional mail is controlled by marketing BUT Don’t forget agencies

Table in the notes page.

  Discarded unopened Overall  Opened Overall 

  8.19%  91.81% 

          Discarded unopened  Opened  Total

Mail Order  12%  88%  100%

General Insurance  8%  92%  100%

Charities  11%  89%  100%

Telecommunications Bundles  10%  90%  100%

Organisations  3%  97%  100%

Stores  4%  96%  100%

Life Insurance  8%  92%  100%

Services  1%  99%  100%

Telecommunications Services  8%  92%  100%

Publishing  8%  92%  100%

Cards  7%  93%  100%

Destinations  7%  93%  100%

Tour Operators  11%  89%  100%

Accommodation  7%  93%  100%

Water  12%  88%  100%

Retail Services  5%  95%  100%

Medical Services  6%  94%  100%

Investments  5%  95%  100%

Loans  4%  96%  100%

Gambling  5%  95%  100%

Personal Banking  2%  98%  100%

Department  1%  99%  100%

Health Insurance  5%  95%  100%

Price Comparison Sites  3%  97%  100%

Eye Care  7%  93%  100%

Broadcast  5%  95%  100%

Suppliers  2%  98%  100%

Institutions & Departments  5%  95%  100%

Household Expansion & Improvement  13%  87%  100%

Utilities Services  0%  100%  100%

Supermarket  8%  92%  100%

Corporate Notices  3%  97%  100%

Property  12%  88%  100%

Household – Stores  2%  98%  100%

Dealerships – Cars  2%  98%  100%

Advertising Space  24%  76%  100%

Vehicles – Cars  9%  91%  100%

Internet Services  3%  97%  100%

Tourist Boards  13%  87%  100%

Brown Goods  18%  82%  100%

Mobile Services  4%  96%  100%

Retail Corporate  4%  96%  100%

Mortgages  3%  97%  100%