2001 DMA ROYAL MAIL AWARDS WINNERS 2001
GRAND PRIX
Partners Andrews Aldridge, Assoc Co-op Creameries
MARKETS
IT
Silvers: Saatchi & Saatchi, Telewest and Tidalwave Technology, ATG; bronze: Ogilvy Interactive, IBM
Telecommunications
Gold: Harrison Troughton Wunderman, Vodafone; silver: Rapier, NTL; bronze: OgilvyOne Worldwide, BT
Leisure/travel
Gold: Carlson Marketing Group, Thomas Cook; silver: WWAV Rapp Collins Scotland, The Gleneagles Hotel; bronze: Davies Little Cowley Fiddes, Holiday Autos
Retail (including home shopping)
Bronze: WWAV Rapp Collins West, Dolland & Aitchison
Financial Services
Gold: Harrison Troughton Wunderman, Britannic Retirement; silver: OgilvyOne Worldwide, American Express; bronze: Tequila London, Virgin One
Fundraising
Gold: Lion, Unicef; silver: TDA, Cats Protection; bronze: Carlson Marketing Group, Unicef
FMCG
Gold: Partners Andrews Aldridge, Assoc Co-op Creameries; silver: Proximity London, Lever Faberge; bronze: Proximity London, Pedigree Masterfoods
Automotive
Gold: ehs:realtime, Mini; silver: Proximity London, Volkswagen UK; bronze: Proximity London, Volkswagen UK
Business-to-business (other)
Gold: OgilvyOne Worldwide, Royal Mail; silver: The Baulch Group, The Baulch Group; bronze: MWL, Loctite Henkel
Business-to-consumer (other)
Gold: Publicis Dialog, Joshi's Kitchen; silver: Cramm Francis Woolf, COI Communications/The Army
International
Gold: Oneagency, Glenmorangie; silver: Craik Jones Watson Mitchell Voelkel, Land Rover UK
MEDIA
Press
Gold: Clark McKay and Walpole, HFC Bank; silver: Proximity London, Alliance & Leicester; bronze: Proximity London, Pedigree Masterfoods
Door-to-door
Gold: Partners Andrews Aldridge, Assoc Co-op Creameries; silver: Proximity London, Pedigree Masterfoods; bronze: Archibald Ingall Stretton, Skoda
Inserts
Gold: Archibald Ingall Stretton, Skoda; silver: Joshua, Parcelforce; bronze: Harrison Troughton Wunderman, Vodafone
DRTV
Gold: Craik Jones Watson Mitchell Voelkel, Royal Bank of Scotland; silver: Saatchi & Saatchi, monster.co.uk; bronze: WWAV Rapp Collins London, Imperial Cancer Research Fund
Radio
Silver: Saatchi & Saatchi, monster.co.uk
Digital media
Gold: Billington Cartmell, Flextech TV; silver: Leonardo London, The Kellogg Company UK; bronze: Leonardo London, The Kellogg Company UK
Outdoor/ambient media
Gold: Leonardo London, VSO; silver: Partners Andrews Aldridge, Assoc Co- op Creameries; bronze: Saatchi & Saatchi, FPA
Multiple media
Gold: Leonardo London, VSO; silver: Archibald Ingall Stretton, Skoda; bronze: Craik Jones Watson Mitchell Voelkel, Land Rover UK
Telemarketing
Gold: Pell & Bales, Greenpeace; silver: The Listening Company, PlanetRecruit; bronze: Telegen UK, Alico
Business direct mail (high volume)
Gold: Oneagency, Curtis Fine Papers; silver: Harrison Troughton Wunderman, GoTo; bronze: Harrison Troughton Wunderman, Britannic Retirement
Business direct mail (low volume)
Silvers: Harrison Troughton Wunderman, GoTo and SMP, Talk Sport; bronze: KHWS, Parceline
Consumer direct mail (high volume)
Gold: Harrison Troughton Wunderman, Vodafone; silver: Proximity London, Enjoy; bronze: Proximity London, Lever Faberge
Consumer direct mail (low volume)
Gold: Liquid Communications, Smile; silver: KLP Euro RSCG, Guardian Unlimited; bronze: Archibald Ingall Stretton, Skoda
Field marketing
Gold: CPM, CHEP UK; silver: CPM, Guinness UDV; bronze: Liquid Communications, Virgin Mobile
CREATIVITY
Copy
Gold: Oneagency, Glenmorangie; silver: Saatchi & Saatchi, monster.co.uk; bronze: Carlson Marketing Group, Thomas Cook
Art direction
Gold: Leonardo London, VSO; silver: OgilvyOne Worldwide, Royal Mail; bronze: Oneagency, Curtis Fine Papers
Creative solutions
Gold: Leonardo London, VSO; silver: Partners Andrews Aldridge, Associated Co-op Creameries; bronze: Proximity London, Volkswagen UK
STRATEGY
Brand-building
Gold: Archibald Ingall Stretton, Skoda; silver: Craik Jones Watson Mitchell Voelkel, Land Rover UK; bronze: Saatchi & Saatchi, monster.co.uk
Acquisition
Gold: Archibald Ingall Stretton, Skoda; silver: Craik Jones Watson Mitchell Voelkel, Land Rover UK; bronze: COI Communications/The Army, Cramm Francis Woolf
Launches
Gold: Oneagency, Curtis Fine Papers; silver: Leonardo London, The Kellogg Company UK; bronze: Oneagency, First Direct
Customer relationship management
Gold: Cramm Francis Woolf, COI Communications/The Army; silver: Oneagency, Glenmorangie; bronze: Craik Jones Watson Mitchell Voelkel, Land Rover UK
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