Australia Post launches postcard app for iPhone

Australia Post has launched a new application to allow customers to send postcards anywhere in the world using a photo taken on a mobile phone. The new iPhone app is free to download, and sees Australia Post converting photos and a personalised message into high-quality physical postcards.

Payment is by MasterCard, Visa or Paypal, with domestic delivery for $1.99 or international delivery anywhere in the world for $2.99.

Catriona Larritt, Australia Post’s general manager for post digital, said the new app was part of an ongoing effort at the postal operator to make its products and services “a helpful part of our customers’ lives”, both physically and digitally.

She said: “We’ve recently upgraded our iPhone app with exciting features like barcode scanning and currency conversion to make it easier for our customers to user our services wherever they are.

“Our Australia Post Postcards are making it easier for Australians to share their happy snaps in a fun, personalised and convenient way. It’s all about giving our customers choice about how, where and when they can access our range of services,” Larritt added.

The Postcards app can be used on iPhones, iPads and iPod Touch units, but not at this stage on other smartphone or tablet platforms.

Essentially a hybrid mail service – turning electronic content into physical mail – the Australia Post postcard application is a mobile Internet means to growing mail volumes.

Australia Post, which is solidly profitable but saw its lowest annual profit in 20 years in 2010, has seen its mail volumes eroded in recent years by the consumer and business shift to Internet communications.

Domestic addressed letter volumes declined 3.7% in Australia in 2011, to just over 5bn pieces for the year.

Relevant Directory Listings

Listing image

KEBA

KEBA is an internationally successful high-tech company with headquarters in Linz (Austria) and subsidiaries worldwide. KEBA is active in the three operative business areas: Industrial Automation, Handover Automation and Energy Automation. The company has been developing and producing for more than 50 years according to […]

Find out more

Other Directory Listings

1 Comment

  1. garrystein

    That sounds perfect innovation, hopefully, along with that app is a certain direct point processor where it can automatically sync the postcard to any printing service center with specialize remote print application and so when the time you drop by to the print shop, no more waiting time but to pickup your ready made postcards. I understand that is something that http://www.digiteksf.com/design-service/ is working on, but need more sources for coding.

Advertisement

Advertisement

Advertisement

P&P Poll

Loading

What's the future of the postal USO?

Thank you for voting
You have already voted on this poll!
Please select an option!



MER Magazine


The Mail & Express Review (MER) Magazine is our quarterly print publication. Packed with original content and thought-provoking features, MER is a must-read for those who want the inside track on the industry.

 

News Archive

Pin It on Pinterest

Share This