Pitney Bowes enters the digital age
Mail giant Pitney Bowes has today announced a new brand strategy focused on e-commerce and launched a digitally- inspired logo. We are not the same company we were several years ago,” said Marc Lautenbach, President and CEO, Pitney Bowes. “We have expanded our business into high growth markets, including digital commerce and software, while at the same time continuing to innovate in our core mailing and shipping businesses. Our new brand strategy and identity not only reflect who we are today, but also where we are going in the future.”
Today marks another significant milestone in the company’s transformation,” said Abby Kohnstamm, EVP and Chief Marketing Officer at Pitney Bowes. “The new brand strategy will clarify our role in the changing world of commerce, emphasizing the interplay between physical and digital communications and also spotlighting emerging technology areas such as location intelligence, customer information management and cross-border commerce where Pitney Bowes provides industry leading solutions. Importantly, the new brand differentiates Pitney Bowes and makes us more relevant to a wider audience around the world.”
This is just the third logo design in the 95-year history of Pitney Bowes. The first appeared in 1930, the second was launched in 1971, and today marks the third brand identity for the company.
For more information about PB see the company’s new website: www.pb.com