Emirates Post unveils suite of mobile-friendly online services
Emirates Post has said more than 1.2m customers have been making use of its new online services each month. The postal operator in the United Arab Emirates said the growth came after a big plan to make its electronic platforms compatible with all types of mobile phone.
The company said its project was sparked by a UAE government initiative aiming to make the public sector more accessible to mobile devices, with the UAE currently enjoying one of the highest penetrations of mobile phones in the world.
The smart government initiative aimed to boost customer satisfaction across various sectors to improve living standards overall.
Some of the most popular e-services Emirates Post offers include track and trace services, post office location maps, a rate calculator and customer service inquiries and complaints.
Emirates Post is also seeing good popularity for its electronic Post Office Box service, where customers can check incoming mail. The service has attracted more than 74,000 subscriptions in its first quarter.
Emirates Post said its mobile access project responds to the high proportion of UAE citizens now using mobile phones
Ibrahim Bin Karam, chief commercial officer at Emirates Post Group said his country was ranked top globally in the proportion of citizens using mobile phones.
“The smart services are an extension of the vision of excellence adopted by the Government of the United Arab Emirates to facilitate the delivery of services to customers through multiple channels using advanced technology and mobile devices,” he said.
Emirates Post has just launched another new e-service in the form of an electronic greeting card service. The hybrid mail offering sees customers selecting greetings cards from a dropdown menu online, customising the cards and then having it printed for delivery as a physical mailpiece anywhere in the world.
The company said the new service allowed customers to send invitations for events and special occasions as well as greetings cards, and that businesses could use the service for advertising purposes.
Emirates Post has also developed an online retail service for stamp collectors anywhere in the world to place orders for UAE stamps, using credit card payment facilities.
Bin Karam said he expected the smart services to see even stronger demand when Emirates Post launches new a new e-commerce platform, where consumers will be able to purchase from an “extensive” range of electronic products and other items online, with delivery provided through the postal network.