New Look e-commerce sales up by a third
New Look has reported a 34% increase in its overall e-commerce sales for the year ended 28 March, and a 30.4% rise in sales on its own website. These figures are down from the growth rates that New Look saw in the previous year, of 63.9% and 42.3% respectively, but still show that the online sector is becoming increasingly lucrative.
New Look’s overall e-commerce figures include sales made through the websites of third-party partners such as ASOS and Zalando.
Illustrating how cyberspace can work with bricks and mortar, New Look reported that 28% of online orders were picked up in store via Click & Collect; with 19% of these customers making a further purchase in store.
The company also reported that mobile orders were up 115%, with mobile accounting for 45% of all online visits.
The overall revenue for the year was £1.41 billion (up 3.4%) and group adjusted EBITDA was £212.4 million (up 4%).
New Look, which is now 95% owned by Brait S.E., continued to expand its European presence last year, with new stores opening in France, Poland and Germany.
The company has also recently made a big push into China. In announcing its results yesterday (2 June) New Look said: “We had 19 stores trading [in China] at year end, and since opening a further 11 in April and May we now have 30 stores operating across the country with 70 in total planned by March 2016.”
