Baozun signs agreement with Cainiao for Guangzhou warehouse

Chinese e-commerce solutions provider Baozun has announced today (22 July) that it has signed a cooperation agreement with Alibaba’s logistics arm Cainiao.

Baozun said that the agreement is part of its plan to strengthen its logistics network in southern China by opening its sixth and newest logistics warehouse in Guangzhou’s Alibaba Cainiao Logistics Park.
According to the terms of the agreement, Baozun’s Guangzhou warehouse will “sync directly” with Cainiao’s platform, allowing the Company to improve the experience for both its brand e-commerce partners and buyers by closely monitoring and improving each step of the fulfillment process.

Vincent Qiu, Baozun’s CEO, commented, “With the signing of this agreement, we will be able to use Cainiao’s platform to provide our brand partners with better overall e-commerce logistics. By leveraging on our Guangzhou warehouse’s geographical location and Cainiao’s platform, we will be able to reduce transportation costs and inventory levels, shorten delivery times, and increase overall efficiency across southern China. Improving our logistical capabilities through agreements with platforms such as Cainiao’s directly supports our long-term growth by providing our clients with a better overall e-commerce solution.”

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