UPU Director General urges posts to focus on “Innovation, Integration and Inclusion”
In his address to mark World Post Day on Friday (12 October), Bishar Abdirahman Hussein, the Director General of the Universal Postal Union (UPU), maintained that “Innovation, Integration and Inclusion are the key drivers for the future of the Post”. The Director General noted: “From liberalization to privatization and the emergence of competition, the Post has faced many challenges to its survival, but none so daunting as the development of modern information technology. Today, the traditional postal business line – letter post – has been greatly challenged by faster and more efficient ways of communication thanks to advancements in information and communications technologies.
“However, successful Posts have taken these challenges as opportunities to innovate and establish new market segments, understanding that a faster and more efficient communication medium is actually what the Post needs in order to build a new business value chain.”
The UPU Director General argued that “the Post” must “embrace new technologies and transfer its trusted brands into the digital space”.
Concluding his World Post Day message, Bishar Abdirahman Hussein said: “The future of the Post starts now. We must all work towards creating products and services that meet the needs of our current and future customers. Let us focus on innovation, integration and inclusion in our business to create a strong Post for the future.”
