GFS Checkout helping to generate more completed orders

UK-based parcel and carrier manager GFS has claimed that its retail customers have reported a 10% rise in completed orders in the 12 months since the GFS Checkout was introduced. According to GFS, the Checkout system allows shoppers “a greater say in how and when they receive goods” – which means that they are less likely to abandon their online shopping carts because of dissatisfaction over the delivery process.

As Post&Parcel reported earlier this month, the latest annual International Shopping Survey from Hermes found that one-eighth of UK shoppers had abandoned items on 26% of all their online shopping trips in the last 12 months.

In a statement issued today (28 October), GFS Director Simon Veale said that the experience of GFS’ clients and the Hermes’ conclusions underline the importance of retailers making the checkout process both clear and straightforward.

“When you consider that there will be more than £52bn worth of online retail sales made in the UK during the course of this year, the implications of what we and Hermes have found are considerable for retailers, the delivery industry and consumers alike.

“Clients both large and small have told us of the noticeable impact which more choice and more clarity have had in reducing the number of consumers who fail to complete purchases.

“People are more sophisticated than ever before when it comes to buying online and aren’t prepared to accept the kind of limited and sometimes expensive delivery options which they might previously have done.

“These are all things which are relatively easy to correct and yet have such potentially costly consequences if left unattended.”

GFS Checkout was launched as a free plug-in in September 2014.