JD.com announces Singles Day orders up 130%
While Alibaba has reported $14.3bn of GMV was settled through Alipay yesterday, rival online retailer JD.com also had a good Singles Day. In a statement issued today (12 November), JD.com said: “The 24-hour sale, which saw the number of orders increase by 130%, and an increase in GMV of more than 140%, compared to last year, was the culmination of an 11-day sales event that began on November 1.”
The company added: “With promotions across all categories beginning at midnight for the annual 24-hour event, JD.com saw its order volume yesterday exceed its full-day 2010 Singles Day total in just two minutes, its 2011 Singles Day total in 15 minutes and its 2012 figure in 36 minutes.”
JD.com also announced today that it has set up a joint venture with online retailer Otto Group to provide B2C ecommerce services for international brands on the JD.com platform.
Based in Germany, the new JV, called Zitra, will serve as an accelerator for international brands looking to expand their sales on JD.com’s e-commerce marketplace by providing services including third party operation, marketing strategies, IT system handling, logistics and post-sale services.
According to JD.com: “Zitra is a subsidiary of the Otto Group with the objective to develop technology and infrastructure for the future of the fashion and lifestyle industry. Their core mission: Scaling up international brands by enabling them to sell directly on international online marketplaces and on retail concession floors. Utilizing the infrastructure and know how of the Otto Group and Hermes Europe, Zitra provides IT, Management and Fulfillment services as one stop solution.”
