Pitney Bowes launches “Single Customer View” software

According to Pitney Bowes: “Single Customer View allows organisations to rapidly design, deliver and evolve contextually-relevant views about a customer in real-time across all channels of engagement, whether that customer happens to be a consumer, organisation, citizen, patient, or potential fraudster.”

Pitney Bowed added:  “Many organisations still lack the ability to enhance their customer understanding beyond what they see inside their CRM system or E-commerce interactions. With the Pitney Bowes offering, clients can link these fragmented pockets of knowledge about the customer across systems of records, insights and interactions to deliver richer context.”

The new solution is powered by the release of Spectrum Technology Platform v11, the delivery platform of Pitney Bowes’ customer analytics and Master Data Management capabilities