Exeter tops Easter e-commerce hotspots list
Royal Mail has revealed the top UK towns and cities where the most online shopping took place over the Easter bank holiday. The South West region was heavily represented, with the cathedral city of Exeter claiming the top spot and the seaside resort of Torquay at number two.
The full top ten list of UK online shopping hotspots for Easter bank holiday 2016 – according to Royal Mail research – looked like this:
1. Exeter
2. Torquay
3. Aberdeen
4. Dumfries
5. Inverness
6. Plymouth
7. Shrewsbury
8. Carlisle
9. Milton Keynes
10.Truro
Nick Landon, Managing Director, Royal Mail Parcels, commented: “The Easter bank holiday is a key shopping event both online and on the high street. Analysis of parcels handled by our extensive network of around 1,400 delivery offices reveals that Exeter is this year’s Easter online shopping hotspot. As always, customers shopping online want their orders processed as quickly as possible so we have extended the acceptance times for our Tracked48 services making it possible for retailers to insert their parcels into our network up until 12pm for delivery either the next working day or in two working days”.
The findings are based on the average number of parcels delivered to each address in that area following the Bank Holiday weekend. The figures were derived from an analysis of Royal Mail Tracked parcels accepted from retailers and businesses into the Royal Mail network on Monday 28th, Tuesday 29th and Wednesday 30th March.
