Fashion retailer Lazy Oaf benefits from Cloud Fulfilment’s e-commerce system

The London-based fashion designer and retailer Lazy Oaf is using Cloud Fulfilment’s e-commerce fulfilment service. Lazy Oaf has reported that using Cloud Fulfilment’s service has “dramatically reduced errors for its online shopping arm of the business”.

Cloud provides a multi-channel service, complete with its own warehouse management system. The virtual warehouse means retailers can view the progress of an order from the moment it is placed to when it is packed or despatched.

Alex Hood, Digital Content Manager for Lazy Oaf, said: “I think what stood out the most for us is that they are very process driven and there are a lot of systems in place to eradicate human error.

“Also, there is a lot more transparency with Cloud – we are able to see and monitor everything that’s going on. Before it was a very manual procedure and now everything has been integrated into the one system.”

Cloud Fulfilment gives each customer a unique log in allowing them to see where their stock is at any given time.

“I really like that everything is now scanned into the system,” said Hood. “Before, everything was written down which meant there was more chance of mistakes being made. Now mistakes are practically non-existent.

“I think the scanning is probably the biggest difference and the greatest improvement we have seen from the new system.

“We also now have a new automated returns system which was previously very paper heavy. It has now been built into the portal which is brilliant and has made a real difference to our business.”