TNT to steer Readers Digest logistics locally
TNT India has entered into alliance with Reader’s Digest to undertake mailroom and order fulfilment services for Reader’s Digest in India. TNT, which recently forayed into the logistics market, offers this service to Reader’s Digest in other Asian countries.
It involves booking, processing orders and ensuring that distribution is organised without undertaking actual delivery.It will also have to organise direct mailing and putting together of mailing lists, working with shipping, banking and direct marketing companies. TNT in India operates only in the international express distribution sector, accounting for 20 percent of the Rs600-crore market.
