Amazon Prime launched in India
Amazon.in has launched its Amazon Prime membership programme in India. In a statement issued today (26 July), Amazon said that Prime customers in over 100 Indian cities will now have access to unlimited free one-day and two-day delivery on a wide range of products.
Amazon.in is offering a free trial period of 60 days to allow Indian shoppers to experience the benefits of Prime.
“We are very excited to bring Prime to our customers in India. With Prime, guaranteed one-day delivery becomes an everyday experience instead of an occasional indulgence, and with no minimum purchases, it provides unlimited convenience all year long” says Amit Agarwal, Vice-President & Country Head, Amazon India.
“For sellers, Fulfillment by Amazon is now an even more powerful opportunity to rapidly grow their business and at the same time, provide customers across India with vast selection and unlimited fast free Prime delivery.”
Amazon.in is offering Prime at an introductory annual subscription fee of INR.499, a discount of INR.500 over the list price of INR.999. As a special promotion, customers who sign up early can enjoy Prime free for 60 days, which is twice the normal trial period globally.
Non-members will continue to have the option of expedited delivery on their orders with the usual delivery charges where applicable.
Prime members in 20 cities can also choose same-day, morning or scheduled delivery at a discounted fee of INR 50 per order on over 10,000 products.
For deliveries to cities not yet eligible for one-day or two-day delivery, members will receive free delivery with no minimum purchase.