China Post launches WeChat account
China Post Group has announced the launch of its official WeChat account. The postal operator said that the WeChat public account includes “scores of online services for mail, finance, stamp collecting and e-commerce as well as three core modules that offer micro services, micro postal offices and a customer care center”.
Micro services have three basic postal programs – ordinary mail, delivery and finance – as well as government guidance and local information services.
Micro postal offices provide customers with convenient online postal business services.
The Customer Care Center is a rewards program that brings clients popular activities, a lottery and preferential prices.
In addition, the WeChat public account offers online consultation, suggestions, complaint channels and other interactive venues for customers.
WeChat is operated by the Tencent Group – with whom China Post recently signed a strategic online marketing alliance.
