Safeway delivering in Denver

Safeway has started offering a home delivery service for groceries to customers in the Denver area. The service is available for both Safeway and Albertson customers (both shop chain belong to the same parent company).

Order can be placed via the shop.safeway.com website and one-, two- or four-hour delivery windows are available.

The delivery coverage current extends to most of metro Denver, and more locations are in the pipleline.

“The plan is to expand to other parts of Colorado, but this is our first go of it here,” according to Safeway spokesperson Kris Staaf. “We’ve had the service in other markets like California, Washington and Oregon, and it’s been tremendously successful.”

“We had more requests for home delivery in Denver than any other city Safeway serves,” Safeway’s Denver division president Todd Broderick added.

Groceries will be delivered by a fleet of more than dozen new trucks, according to a report in the Denver Post. The refrigerated trucks are equipped with multiple temperature zones so they can handle both fresh and frozen foods.

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