Carling launches “world first beer button”
Hot on the heels of Amazon’s UK launch for its Dash service, Carling has unveiled what it claims is the “world first” beer button. The button, which can be placed on your fridge or drinks cabinet, enables consumers to choose from the supermarkets Tesco, Asda, Morrisons or Sainsbury’s and at a touch automatically add more Carling beer to their online shopping baskets.
Alpesh Mistry, customer marketing director at Molson Coors (the owner of the Carling brand), commented: “The Carling Beer Button is designed to tackle the increasing problem of brand visibility online and drive both brand and retailer loyalty.
“Although it may seem too good to be true for some Carling fans, the Carling Button is not a gimmick but is already up and running as a fully functional product. It is a scalable solution, that we see having a direct impact on how our consumers shop online and purchase Carling.”
Alongside the Amazon Dash button, Amazon also launched the Amazon Dash Replacement Service (DRS) in the UK last week.
