“Delivery options will determine choice of online retailer this Christmas,” finds Shutl survey
A new survey of more than a thousand shoppers conducted by Shutl found that 95% would potentially consider going to another retailer if a site couldn’t offer delivery that suited their needs. Two out of five shoppers (41%) said they would “definitely” shop elsewhere if the last mile delivery wasn’t right for them.
The survey also found that:
- One in five (20%) of shoppers find Christmas shopping the most stressful part of Christmas
- One quarter (25%) of shoppers wish Christmas shopping was easier
- Only 5% of people never shop online.
Commenting on the findings, Jason Travaria, head of Shutl, said: “An on-demand lifestyle is taking hold in the retail space as customers seek instant gratification in more aspects of their everyday life. Technology is facilitating a shift in control, making it easier for customers to shop around online and setting higher expectations in the process. For retailers, this means that the one part of the supply chain process that the retailer usually has least control over – delivery – is becoming the deciding factor at securing sales.”
