Route Genie teams up with Asda’s toyou service

Retailers using iForce’s Route Genie platform can now offer their customers the option of picking up their online purchases at any of Asda’s network of 626 stores across the UK. Under the terms of the agreement, Asda’s toyou collection service will be integrated with the Route Genie platform.

Paul Anastasiou, Senior Director of Business Development, Asda, said: “We know customers want more convenience and flexibility when it comes to their shopping experience and our toyou service offers a smart and robust solution which covers our vast network, including our stores and Click and Collect points.

“Route Genie is already working with many of our online retailer partners to streamline deliveries so it’s a natural partnership and we look forward to a successful relationship.”

Richard Tucker, Head of Sales, iForce Group and Route Genie, added: “By combining with one of the UK’s most recognisable brands we will jointly be able to offer online shoppers the chance to pick up their online purchases from their nearest Asda store, or perhaps when doing their weekly shop.”

Route Genie already integrates with the leading domestic and international carriers and underpins iForce’s Pathfinder carrier management solution.