Route Genie teams up with Asda’s toyou service

Route Genie teams up with Asda’s toyou service

Retailers using iForce’s Route Genie platform can now offer their customers the option of picking up their online purchases at any of Asda’s network of 626 stores across the UK. Under the terms of the agreement, Asda’s toyou collection service will be integrated with the Route Genie platform.

Paul Anastasiou, Senior Director of Business Development, Asda, said: “We know customers want more convenience and flexibility when it comes to their shopping experience and our toyou service offers a smart and robust solution which covers our vast network, including our stores and Click and Collect points.

“Route Genie is already working with many of our online retailer partners to streamline deliveries so it’s a natural partnership and we look forward to a successful relationship.”

Richard Tucker, Head of Sales, iForce Group and Route Genie, added: “By combining with one of the UK’s most recognisable brands we will jointly be able to offer online shoppers the chance to pick up their online purchases from their nearest Asda store, or perhaps when doing their weekly shop.”

Route Genie already integrates with the leading domestic and international carriers and underpins iForce’s Pathfinder carrier management solution.


Relevant Directory Listings

Listing image


Doddle powers PUDO networks and intelligent returns management for some of the world’s most innovative carriers and posts. Our experience building our own successful PUDO network in the UK means we have unprecedented insight into the needs of consumers, carriers and retailers meaning we can […]

Find out more

Other Directory Listings

News Archive



MER Magazine

The Mail & Express Review (MER) Magazine is our quarterly print publication. Packed with original content and thought-provoking features, MER is a must-read for those who want the inside track on the industry.


P&P Poll


Which PUDO technology supplier is most familiar to you?

Thank you for voting
You have already voted on this poll!
Please select an option!

Pin It on Pinterest

Share This