UK Royal Mail announces marketing agency roster review
Royal Mail’s newly restructured marketing division announces the start of the search for a more integrated marketing agency support.
With a predicted £50 to £60 million marketing spend for 2003-04, reduced from £80 million in 2002, the review’s emphasis will be on increasing value for money and simplifying agency management by partnering with ‘best of breed’ agencies with ‘through the line’ capabilities.
“The aim of this review is to simplify the agency management process, deliver better value for money and increase effectiveness across all marketing disciplines. A simplified approach, with fewer specialist agencies, will be our route to driving up results and cutting spend, ” said Paul Rich, Royal Mail’s Marketing Director.
“We are streamlining the company as part of our ambitious recovery plans. In an increasingly competitive marketplace we need to focus on how we reach customers in our core markets, and need world class agencies to support us, he added.
Contracts are currently retained in separate rosters for Advertising, Direct Mail, Relationship Marketing, Strategic Brand, Sales Promotion, Fulfilment, Interactive and Tactical Design, and Media Auditing and will all be affected.
There are currently 46 agencies on Royal Mail’s rosters for these fields. The review will seek to reduce this figure significantly.
New contracts are expected to be in place from June 2003, and will run for an initial period of 3 – 5 years.
