Canada Post introduces “Postal Code Targeting” solution

Canada Post is introducing a new Smartmail Marketing solution that it says will allow marketers to target at the postal code level by combining existing customer knowledge with address-level data. “Postal Code Targeting is a leading-edge, customer-focused solution that gives marketers the level of precision they have been asking for,” said Doug Ettinger, Chief Commercial Officer, Canada Post.

“By leveraging our own creation – the postal code – Canada Post is helping marketers make the most of their budgets as they drive customer acquisition.”

According to Canada Post: “This level of data-driven targeting empowers marketers to connect with their most receptive audiences, leveraging their own data or selecting the mailing’s postal codes by demographic criteria such as income, education, age, location, family composition, interests or lifestyle, and even based on online shopping behaviours.”