PebblePost raises new funding

PebblePost has raised $15m in a Series B funding round led by RRE Ventures, according to media reports. The company specialises in “programmatic direct mail” – which the company describes as a system that can “transform real-time online activity into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12-24 hours, every day”.

Essentially, the system can create targeted mailing lists and customised direct mail pieces, by tracking and analysing potential customers’ page visits and searches.

Last week, PebblePost also announced the appointment of Marita Scarfi as its new Chief Financial Officer.