ASOS set to open new US e-fulfilment centre
ASOS has signed an agreement to establish a new North American e-commerce fulfilment centre in Union City, outside of Atlanta, Georgia.
In a statement issued today (8 August), ASOS said that fit-out is expected to start shortly with operations starting in Autumn 2018.
“This fulfilment centre will significantly enhance ASOS’ US customer proposition providing more cost effective, faster and more flexible delivery options,” the company added.
ASOS will initially invest around $40m in the fit-out, establishing a 10 million unit capacity facility with the opportunity to expand further “at the appropriate time”.
Nick Beighton, ASOS CEO, commented: “This agreement is a major step forward for ASOS in the US and demonstrates the opportunity we believe lies ahead in this key market. Our US business delivered 39% constant currency growth in the first six months of the current financial year following sales of £179m in the year ended August 2016. Our US fulfilment centre will enable us to significantly develop our proposition for our 20-something US customers supporting our continued growth and future ambitions.”
