FedEx Express Canada joins forces with AMBER Alert Ontario
FedEx Express Canada has announced that its couriers, social media channels, and internal communications will now retransmit active AMBER Alert broadcasts to its 6,500 Canadian-based employees, including its almost 3,000 couriers. The Ontario AMBER Alert Program is a voluntary cooperative plan between the Ontario Association of Broadcasters, law enforcement agencies, and the Ontario Ministry of Transportation. The program is used to alert the public in child abduction cases where police believe the child is in danger of bodily harm or death.
Should an abduction occur that meets the criteria of an AMBER Alert, the alert will be broadcast directly to FedEx Express Canada through a special communications protocol. This protocol ensures the broadcast is sent directly to the company’s couriers via their mobile “Power Pads”, the handheld instruments customers routinely use to sign for a parcel delivery. FedEx Express Canada will also rebroadcast AMBER Alerts through their Facebook and Twitter pages, as well as on internal video screens.
