DHL Forecasts 25% Annual Growth in India
In India, DHL is betting that growth will come from fashion, auto parts, information technology and electronics. The worldwide communication exercise has been launched, the new fleet of trucks is on the roads, and efforts are on to drive home the new positioning. ‘DHL traditionally did international, time definite and door-to-door deliveries,’ said Mr Ramesh Natarajan, Head – Marketing, DHL Worldwide Express India. ‘DHL is bridging this gap through a series of initiatives. The advertising campaign on TV shows DHL delivering blocks for pyramids in the desert, while the four print ads, DM and online effort focus on the theme of the campaign, ‘more’: more power, more service, more performance and more centres. An investment of about $30 million has been made, and besides the fleet of 300 vehicles, the service centres are gearing up for volumes in 2007, Mr Natarajan said. DHL is predicting a 25 per cent year-on-year growth rate in India, and is planning express handling facilities in airports, he added. ‘India is very important to us in the region, and we want to be seen as trade facilitators, enabling the players to do business better,’ Mr Natarajan said.” (Source: the Hindu Business Line, Rina Chandran reporting)
