Wincanton and Sorted announce strategic partnership

Wincanton and Sorted announce strategic partnership

Logistics company Wincanton and delivery management technology provider Sorted are working together to help retailers offer their customers more delivery options.

In a statement sent to Post&Parcel today (28 February), Wincanton said that the move was part of its “wider ambition to enhance its market-leading eFulfilment service”.

Essentially, the partnership will allow retailers to combine Wincanton’s extensive logistics capability with Sorted’s SortedPRO platform, which enables users to organise multiple carrier allocation and manage performance from a single dashboard.

Paul Durkin, Director for Home and eCommerce at Wincanton, said: “Rapidly growing online sales, as well as the rise of innovative new players in the technology market, are undoubtedly changing retail customer experience for the better. This is putting businesses under real pressure to improve their customer service levels and, critically, the range of delivery options that they can offer to consumers.

“Our new partnership with Sorted helps Wincanton’s retail customers to respond to this challenge. By integrating Wincanton’s eFulfilment service with Sorted’s carrier management platform, we’re able to help retailers expand consumer choice when it comes to delivery, whether it be time-specific delivery, nominated day or click + collect. And we can offer greater visibility of their purchases from the moment they buy them.”

David Grimes, founder and CEO, of Sorted, said: “Consumers now expect speed, convenience and transparency as standard when it comes to delivery – but, our latest research suggests 59% of shoppers think retailers should offer even faster fulfilment.  Competitive advantage can be won or lost on a retailer’s ability to put the customer in control of crafting and defining what perfect delivery looks like to them on that buying occasion – and this means offering a wider range of the best available delivery options, at different pricing bandings, and trackability at each stage.”

“At Sorted, we are committed to addressing what we term the ‘delivery experience gap’ on behalf of retailers, to the ultimate delight of their consumers. In joining forces with Wincanton, and combining our technology with their resources and expertise, we plan to bring ‘final mile’ delivery into the 21st Century,” Grimes concluded.


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