UK Royal Mail marketing review creates three new director-level posts

Marketing review creates three new director-level posts.

Royal Mail head of advertising mail David Walker becomes brand marketing director in the restructure. His new role includes brand development, market research, communications and agency management.

Colin Beesley is now value-added solutions director, with responsibility for developing adjacent markets and creating alliances. Beesley was director and general manager at Royal Mail’s international division.

Lorna Clarkson becomes commercial policy, management, and pricing director, overseeing pricing strategy. She is currently head of commercial and specification. Rich has yet to appoint a director of products and a director of sector marketing. All of the appointees will be in place by April.

Royal Mail head of marketing services Paul Troy is leaving the organisation in a restructure.

Troy, a former Lloyds TSB marketer who has been at Royal Mail since June 2001, says he is leaving “to seek new opportunities”. His departure coincides with the appointment of three new directors to serve under marketing director Paul Rich.

Troy has spent the past year devising a strategy for the Royal Mail brand, consolidating the company’s communications into the Omnicom group and creating a new campaign, which is due to run in March. The campaign uses the strapline: “When you can’t take it personally we will. Royal Mail – with us it’s personal.”

Royal Mail recently announced it would be slashing its marketing department by up to 180 people by April as part of its marketing review.