Poste Italiane presentation by Mostafa Elshorbagi at the IEA conference in Amsterdam
Points on the Poste Italiane presentation by Mostafa Elshorbagi at the IEA conference in Amsterdam.
summary by Paul Jackson
45% of revenue is now financial products, 47% postal products
direct mail market in Italy is 23% of UK and interested in developing it
their philosophy is to differentiate products by category of customer, develop tailor-made products for each sector and stimulate retail demand
they have 18% of the express courier market, growing at 3%. Very keen to develop new products and new markets.
keen to develop hybrid mail and also an electronic platform extending into direct mail marketing
would like to develop postecom abroad.



