100percent takeover of Croatian direct marketing company Weber Escal by Österreichische Post AG
Austrian postal operator now active on the Croatian market not only in the parcel, but also in the direct mail sector
Österreichische Post AG is now present on the direct mail market not only in Hungary (feibra Hungary since September 2005) and in Slovakia (KOLOS s.r.o. since April 2006), but also in Croatia, with direct marketing company Weber Escal. After the signing of the contract in early October, closing is scheduled for January 2007.
Weber Escal, which was established in 1994, is active in the delivery of non-addressed mail items in Croatia, offering nation-wide coverage in this sector.
With a staff of 250, Weber Escal delivers about 90 million items of non-addressed advertising material to Croatian households every year. A market share of more than 40 percent makes Weber Escal the market leader – significantly ahead of Croatia’s national postal operator. In 2005, the company attained a sales volume of about euro 2 million.
Weber Escal is among the fastest-growing enterprises in a highly dynamic market. The high quality of service offered by Weber Escal is leading more and more international retail chains to partner up with Weber Escal when they enter the Croatian market.
Since 2001, Österreichische Post AG has been present also on the Croatian parcel market with its subsidiary Overseas Trade.
For more information please contact:
Österreichische Post AG
General Secretariat
Public Relations
Michael Homola
Phone: +43 (1) 515 51 – 32010
E-mail: [email protected]
