DHL partnership with Brazilian Cia.Maritima
DHL has partnered with Cia.Maritima, Brazil’s largest producer of high-end beachwear, for the U.S. debut of the label’s 2008 collection during the Mercedes-Benz Fashion Week Miami Swim shows.
DHL will provide its international delivery and logistics expertise to transport Cia.Maritima’s collection, which designer Benny Rosset debuted during Sao Paulo Fashion Week in June, from Brazil to Miami in time for its U.S. runway show debut on Wednesday, July 11th. DHL staff will also be on hand throughout the production with DHL “delivery men” removing the runway cover immediately before the start of show.
The partnership is the latest initiative in DHL’s multi-platform program to serve the unique needs of the fashion, apparel and retail industries. In January 2007, DHL became the Official Express Carrier and Logistics Provider of IMG Fashion’s U.S.-based fashion events. The relationship with IMG includes sponsorship of Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami.
Because of its leadership position in Asia, Europe and Central and South America, DHL has resources in place worldwide to serve markets vital to the fashion industry.
In the U.S., dedicated DHL fashion staff in New York City offer services tailored to the industry such as sample room management, consolidation services and international vendor management. While DHL consolidation sweeps services combine shipments and reduce the number of consignments for DHL customers, DHL’s Import Express service allows fashion clients to navigate customs and government shipping regulations while ensuring critical deliveries arrive on time. With Import Express, shipments are handled by DHL from pickup outside the U.S. to delivery in the U.S., with all tracking, invoicing and single-currency payment through DHL.
DHL continues to expand its international services targeted to the fashion sector, most recently increasing its overnight door-to-door service from Asia with five additional flights to New York City.
